At the heart of the biggest trade fairs: Crimons at FITUR and MWC

Every year, we participate in fairs and events of all kinds: from ICE, ISE, or INFARMA, to gatherings in southern France or Lisbon, and even major events like the Goya Awards. Every setting is an opportunity to tell stories, connect brands with people, and create experiences that are remembered.

This year, we want to highlight our participation in two of the most important fairs: FITUR and Mobile World Congress.

Fairs are not just professional meeting points: they are stages where brands showcase their identity, present new products, and create authentic connections with their audience. In this context, the design of the space and the choice of furniture play a key role in attracting attention, conveying personality, and transforming each environment into a memorable experience.

Everything that happened at FITUR

Madrid once again became the international tourism hub, and at Crimons, we experienced it from the inside, with the intensity and commitment that being part of something like this requires.

During those days, our team brought to life 16 unique settings: Comunidad de Madrid, Ayuntamiento de Málaga, Reyno de Navarra, Ávoris, AEHM (Hotel Business Association of Madrid), Aena, Hilton, Minor Hotels, Hyatt, Radisson, B&B Hotels, Rafael Hotels, Valentin Hotels, Meininger Hotels, Sihot, State of Pernambuco (Brazil), and Mein In Ger Hotels. Each was different: from institutional spaces designed to welcome and represent destinations, to corporate environments focused on generating connections and facilitating meetings. Behind each setup was a real adaptation to what each client wanted to communicate and how they wanted to do it.

The scale of the project was also evident in everything that isn’t visible at first glance: logistics involving the movement of around fifteen trucks, a team of over 35 people coordinating the assembly, and several parallel events, such as Banco Popular de la República Dominicana, Banreservas, and the IATI 2026 Awards, dedicated to recognizing excellence in digital travel communication, adding rhythm and complexity to the whole.

Beyond the scale, what defines this experience is the ability to work precisely in a demanding environment, respond with agility, and stay focused on the final result: creating spaces that work, represent, and accompany those who inhabit them.

The challenges of the Mobile World Congress

Barcelona once again became the epicenter of technological innovation with the Mobile World Congress 2026, and at Crimons, we were there to experience it firsthand, helping brands communicate their identity through every environment.

Unlike FITUR, the tourism fair, the challenges here were very different: every corner had to convey innovation and cutting-edge design. Our team transformed more than 20 stands into environments that not only showcased products but encouraged interaction, facilitated connections, and allowed visitors to discover the essence of each brand directly.

Each project was unique. Some environments required large exhibition areas, others networking or relaxation zones, while external events — dinners, meetings, and activities in iconic Barcelona locations — added an extra layer of coordination. We managed over 300 products and designed tailored solutions, taking care of every detail to ensure a complete and coherent visitor experience.

The most valuable part of this experience isn’t reflected in numbers, but in how each stand became a living space where technology, design, and strategy came together to generate authentic connections with visitors.

Participating in the MWC reaffirms our vision: a well-designed environment doesn’t just communicate; it inspires, surprises, and leaves a lasting impression long after the fair ends.